Curriculum Vitae

Contact

07721600931

natashaalicreative@gmail.com

Education

Southampton Uni
2.1 BA in English Lit, Lang & Drama
St Martins
Scriptwriting Course

Poor School
2yr Acting Training

Key Skills

Digital Content
Creative Strategy
B2B
CRM and e-CRM
Concepting & Pitching

This is me

I’m a creative with two decades of experience, 35 industry awards and a clutch of pitch wins. I’ve worked at a spectrum of agencies doing everything from glam TV to good old DM, funky social to immersive digital content. Whether I’m writing a TV ad or a tweet, I try to bring an honesty to my work and a truth to my ideas that connects humans to humans.

Relevant Experience

Jan 2011 to Dec 2015
Leo Burnett

I got to work with some true legends at Leos, and talent breeds talent. My Creative Director role on Kellogg’s Special K involved creating brand TV campaigns, in close collaboration with US and Europe, to shift brand perception from faddy diet cereal to healthy lifestyle choice for female body confidence.

May 2006 to Mar 2009
Craik Jones

I created some of my best work here, including the multi-award-winning Fuzzy Felt pack for First Direct. I was also Brand Guardian on Great Ormond Street Hospital, which I pitched for, and won.

Freelance Experience

Sept 2020
Revolt London

I got to immerse myself in women’s liberation brands to create several mock websites for smoke testing. So good to write about stuff you really believe in.

Jan 2016 to present
One Ogilvy
(aka Ogilvy One aka Ogilvy)

I’ve skipped my way into this awesome agency many times over the years. Recently, a website re-write for Nestle’s SMA involved making a significant TOV shift, to create a mum-friendly digital space. As a mum myself, I was able to heavily influence the UX and content strategy too. I also came up with a massive integrated B2B campaign for BT Sport with print, press, DM, digital and social.

Jan 2017 to present
Table 19

Bit of a regular here, usually working with the Creative Lead on their biggest account, Sainsbury’s. I was involved in strategic CRM and eCRM campaigns for Summer and Christmas and eCRM for their Tu Fashion brand.

Jan 2016 – May 2019
Digitas/Sapient Nitro

I worked on all things Sky, including digital launches for Game of Thrones, The Lego Batman Movie and Star Wars, plus direct TV and radio campaigns for Sky Boxsets.

 

Permanent Roles

Jan 2011 - Jan 2016
Leo Burnett

Clients include McDonald’s, Kellogg’s, Coop, Homebase, Always, Samsung, Chobani, Freeview, LendUp and Daz.

 

May 2006 to 2009
Craik Jones Watson Mitchell Voelkel

ASOS, ATOC, Boots, Landrover, Orange, Unilever, Virgin, Diageo, First Direct, COI, Great Ormond Street.

 

Nov 2005 to 2006
 Harrison Troughton Wunderman

Happy to have learnt the craft of copy from the great Mr Harrison. I worked on integrated campaigns for MS Society, M&G and Star Alliance.

Jan 2003 – Aug 2005
Tullo Marshall Warren

I’m proud of the work I did here especially Nissan ‘empty book’, singled out by Trevor Beattie as the ‘kind of ground-breaking work we should be doing for our client across agencies’.

Jan 1997 to Jan 2003
Proximity London

I began my career here when I handed them the ‘best copy test they’d ever seen’. In my seven wonderful years I won 14 awards, a trio of pitches, and a score of life-long friends.

Brands I’ve worked on

Always, Alliance & Leicester, AA, ASOS, ATOC, Barclaycard, Boots, Birdseye, Brittannia, British Airways, BT, Bupa, Clearly Business, Dove, Eastern Energy, Eurostar, FT.com, Great Ormond Street, Guinness, Homebase, Kellogg’s, Landrover, McDonald’s, Mars, Morgan Stanley, Nissan, Pedigree, Persil, Royal Mail, Sainsbury’s, Sheba, Shell, TMobile, TV Licensing, Van Den Berg Foods, Unilever, Virgin, Vodafone, Volkswagen, WWF, Yellow Pages.

Agencies I’ve worked at

Leo Burnett, Ogilvy, Proximity, Digitas, Wunderman, Tullo Marshall Warren, Revolt, Sapient Nitro, Craik Jones, Harrison Troughton Wunderman, Meteorite, Table 19, Kindred, Verve, Agenda 21.

There’s more to me than words

I’m a fully trained, professional actor. I act for love not to pay the bills, but I’m still a pro. Someone even asked for my autograph once - no joke. Knowing how to walk in someone else’s shoes helps massively with writing too.

There’s no tick box for me. Born in Lebanon, with Armenian, Iranian and Indian heritage. Lived in Algeria, Nigeria, Australia and India and travelled to 50 countries. Single mum by choice and loving living life differently.

I have OCT. My tea must be made to very exacting specifications. It must be the right pantone, the right mug, and the right blend. It simply must.