Volkswagen were offering the Caddy Van at a lower price point, the equivalent of throwing in a Turbo engine for free.

Following in the footsteps of the legendary long copy ads for M&G, this execution brings to life the benefits of the M&G Maxi ISA.

This print launched our slimming plan alongside our Special K 'Carefree Summers' TV spot. These sassy lasses have been part of the Special K slimming plan and now have all the body confidence to feel fab in their swimmers for summer. 

The Special K slimming plan isn't just about losing pounds, it's ultimately about confidence, sass, freedom and all the things you will gain from your weight loss.

Using illustration we gave our 'K girl' a red dress made up of all those wonderful positive feelings.

When Swiss Air won Best European Business Airline, we wanted to shout about it - in a business-like, understated way.