First Direct were the first online bank to hit the UK, but what made them really stand out was how they managed to retain a warmth and humanity that other high street banks were losing. 

At First Direct we're always open, in more ways than one. And using the much loved retro charm of fuzzy felts that resonated with the thirty something target, we showed how you could create your very own banking experience just the way you wanted it. 

DMA GRAND PRIX. DMA GOLD. CAMPAIGN SILVER. JOHN CAPLES SILVER.CANNES SHORTLIST.