Nissan Pathfinder was the latest 4x4 in the range and our job was to persuade warm prospects to put down a huge deposit to reserve one. A big ask requiring a big persuasive idea. 

So we sent out an empty book, with the recipients name as the author. The blank pages just waiting for the author to fill it with stories of the Incredible Adventures they were about to go on in their Pathfinder.

PRECISON MARKETING GOLD