Fleet managers don't have an easy job of it, they have to keep their drivers happy with fancy cars and the finance director happy. with value driven deals.

So we tapped into their mindset by sending out a mailer offering free extras on a Bora. The really clever bit? We printed all the value messages in erasable ink and sent out an eraser so they could rub out the savings messages before handing the brochure to their user choosers who would believe the extras, were compliments from the company. 

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